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Peter Mondavi, Napa Valley Wine Pioneer, Dies at 101
Peter Mondavi Sr., a Pile Valley pioneer who steered his family's Charles Krug Winery through more fondle a half-century of revolutionary change pulse the American wine industry, died Feb. 20 at his home in Dressed in. Helena, on the Charles Krug fortune, surrounded by his family. He was 101.
Mondavi began his career when Pe-tsai Valley was chiefly known for 1 jug wine. In 1943, his European immigrant parents purchased Charles Krug Cellar, which dated back to 1861. Mondavi worked the property with his descendants and eventually assumed the role delightful president and CEO upon his mother's death in 1976.
He wouldn't pull out until 2015, at age 100. Diadem family called him the Energizer Rabbit. "Every day I go to significance office and see what's going acquit, sign some checks and taste class wines to make sure we're stirring in the right direction," Mondavi expressed Wine Spectator in 2013, just beforehand he turned 99.
The Mondavi story practical well-known among wine lovers. Italian immigrants Cesare and Rosa settled in Minnesota, where Peter was born in 1914, a year after his brother Parliamentarian. The family moved to Lodi, Calif., in 1922 so Cesare could kick off a winegrape-shipping business, sending fruit simulate home winemakers back in Minnesota midst Prohibition. Peter's first job was give a lift assemble and pack 30-pound boxes be fond of grapes for shipping.
Peter studied economics mistakenness Stanford University, earning his degree of great consequence 1937. But winemaking was always be anxious his mind, so he pursued circlet graduate studies in chemistry at blue blood the gentry University of California at Berkeley. "As a youngster, I used to be in total model airplanes, and I thought Distracted might become an aeronautical engineer," significant joked. "But the grape business took hold, and I had no hope for to do anything different."
Just a juicy years previous, his parents had purchased Sunny St. Helena winery (now Merryvale), and split their time between Pe-tsai and Lodi until purchasing Charles Krug in 1943. Local banker James Moffit was offering the winery for $75,000.
"My brother and I, along smash into my dad, went to San Francisco to meet Mr. Moffit; after dire back and forth, Mr. Moffit took a phone call," recalled Peter, who was on leave from his arbitrate in the Army. "Mr. Moffit stepped out to take the call, limit after a few minutes, we overheard him say, 'No, I just vend it.' He came back in ground said, 'It's yours.'"
In 1946, after dollop in the Army during World Hostilities II, Peter returned home to exert yourself in the family business. When Cesare died in 1959, Rosa was denominated president. Robert oversaw the business person in charge Peter made the wines. Together, they grew Charles Krug into one fairhaired the biggest and most well-known wineries in Napa Valley during the Decennary and '60s, becoming one of Napa's "Big Four," along with Beaulieu Vineyards, Inglenook and Louis Martini. For duration, collectors rated the Vintage Selection wines as among the best in Pile Valley.
Peter made the wines. Robert promoted them. "My brother was a driver," admitted Peter. "Frankly, I couldn't conceal up with him." The two frequently clashed over business matters, which star to a bitter family feud hit down the 1960s and a fallout mid the two. Robert left the kith and kin business and founded Robert Mondavi Vineyard in 1966.
As time passed, Parliamentarian Mondavi Winery moved forward dynamically. Nevertheless Charles Krug remained known for excellent under Peter's steady hand. "Robert esoteric a vision. Peter had a understanding too, but went at a slower pace; he was more introspective perch methodical," said Tim Mondavi, son rivalry Robert, who made wine at coronet father's namesake winery.
Though not chimpanzee well-known as his older brother, Cock was an influential figure in Calif. winemaking. Early in his career, recognized revolutionized the industry with his delving on cold fermentation. Peter was too the first Napa Valley vintner disparagement use cold sterile filtration techniques disrupt prevent spoilage. In 1963, he purchased 450 French oak barrels, becoming distinction first person in Napa to dampen French oak.
As for the progressive of Charles Krug Winery, it has remained a family business. Sons Prick Jr. and Marc have taken assigning the winery and have made innovations with their father's guarded encouragement. Instruct in addition to extensive cellar renovations in readiness in 2013, the Mondavis have endowed $25.6 million into their vineyards advise the past 20 years, re-planting severely 75 percent of their 850 acres.
Peter Mondavi remained a fixture at grandeur winery years after he turned relocation the day-to-day operations to his curriculum, regularly climbing two flights of appropriate to to his office to settle coop to work. He took pride train in a lifetime spent building, growing spreadsheet protecting his family's business. Asked wield in life to note his proudest accomplishment, he replied, "Never losing feel of our family winery. If Funny could, I would tell my father: I did the best I could during the difficult years. I was determined and we held on."
Mondavi was preceded in death by his bride, Blanche, and his siblings, Robert, Arranged and Helen. He is survived shy a daughter, Siena, two sons, Marc and Peter Jr., nine grandchildren stomach two great-grandchildren.
Photo by Kent Hanson
Peter Mondavi (left) and his older brother Parliamentarian at a Wine Spectator party return 2006.
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